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Hear from 王若琨Investor connecting hardware founders with Shenzhen's product ecosystemInterview with Walter Wu · Jul 16, 2026

Investor connecting hardware founders with Shenzhen's product ecosystem

Ruokun Wang is an investor at Vision Plus Capital working across AI hardware and physical products. She explains how Shenzhen's research, prototyping, manufacturing, operations, distribution, and go-to-market network can help serious hardware founders navigate a long product-building journey with fewer wrong turns.

Transcript

好,对,我是去年年底的时候搬来的深圳,因为我们手上的portfolio越来越多,然后我来深圳之后可能更好的管理, 我们一边看AI的软件,然后也看AI的硬件,硬件的话,因为在我是21年的时候加入的元璟,然后从21到23年24年,我们投了非常多电动化、智能化出行的东西,因为我们是理想汽车的股东,所以整个电动化出行的领域我们投了两轮车,球龙它是电动越野的摩托车,对,然后这个销量也是非常非常好。之后我们投了Pending,然后它是全球首个能够带自动驾驶的有一个50度电的大电池,然后可以在这个野外实现七天的这个不充电续航的这样的一个电动的RV一个Trailer,对,然后这个是个硅谷的公司,然后有苹果和特斯拉的这个高管,然后加入去做的这个公司,然后后面我们还投过一个新加坡的公司叫Strat,然后它是电动智能轮椅,然后它也是在自动驾驶的,能够帮你去做一些smart break,然后通过性非常强, 然后残疾人还有老年人非常方便的去驾驶的这样的一个轮椅,它是大疆的团队去做的,然后之后我们又投了非常多大疆的团队,因为大疆的团队的话,他们的这个呃就是积淀的能力会比较强一些,能够做很多复杂的这个机器人的产品,然后在现实场景中的应用,比如说轮椅是一个,然后后面我们还投过很多maker相关的,对,然后像这个桌面级的CNC,然后像呃可以这个编织这个呃围巾还有毛衣的一个一个一个服装的打印的一个这个产品,对,然后我们还投过像Speed Dance,就是你可以自己在家里面做做健身的力量的训练,对,它通过电机去产生阻力,然后能够跟你产生对抗,然后呃就是不用杠铝片了,然后两个非常大的这种直驱电机就能替代杠铝片,然后你一台机器可以实现各种各样的功能。对,然后今年我们也投了很多这个影像的产品,对,所以对整个产业链条还是会比较熟悉的。 如果我们现在也在去做一系列的孵化的东西吧,那孵化又相对会比较难,因为你需要先去帮团队找到创业的方向,找到go tomarket的方向,然后中间又有很多 就是方案商其实很成熟,比如说调研机构,比如说呃像这个问卷调查机构,然后帮你去这个pivot的这种这种这种工作室和个人,然后之后还有呃像比如众筹的服务商,然后比如说投流的服务商,亚马逊的代运营,然后以及这个欧美的线下的这种渠道,distributor和和和dealer,对各种各样的这种dealer,然后以及呃其实就是一个产品从找到方向到最终做出来,你的prototype的方案上,然后ODM的工厂,对这些其实我们都是在批量化的去梳理这些,然后来帮助呃创始人,就是这种工程师能够去找到一个靠谱的方向,然后能够这个快速的把产品推到真正需要的这个人这里去。对,大概其实做的就是这些事情。 哇,所以你住在深圳不光接触这个创业企业,也呃深入接触各种供应链的工厂老板,各种都有是吗? 对,因为呃因为因为每一个创始人来深圳都需要经历这样一套,就他需要把所有东西都跑完,然后他在创业的过程中,自己踩的坑才能够一点点的被避掉,然后这个东西才能真正的被推出来。然后所以我们在想的是怎么样能够加速大家的创业,就是能够让他来一次深圳,然后尽可能的就是效率高一点,把所有东西都快快速的都搞完,然后找到那个最适合他们的方案,然后才能保证,因为本身硬件创业的链条就非常长,对,所以如果能让他们缩短的话就会很好。呃这也是为啥就我们也在投资人也会说, 就是我们多积累一些身边靠谱的朋友,然后能够这个帮助创业者,然后能更快的把产品做出来。哎,那你自己呢,你自己之前是和这个有什么相关的背景吗? 我其实没有相关背景,因为我们之前就看这个消费看产品出身嘛,然后我来元璟之后就一直看,就这个方向,然后一直就是想投,就是更多的这个就非常好的产品, 然后这些年也是在智能硬件还有AI这个方向积累的会比较多一些,对,然后因为投的项目比较多,所以就能看到,比如说我们最开始投的项目,然后在后面也发展的非常好,然后当然中间可能遇到了一些问题,也能看到他们是怎么解决的,然后可能就是相当于呃智能硬件的圈子, 然后包括整个工程师的圈子积累的会比较多,尤其是在深圳像大江啊,然后insta、安克,还有云晶的founder几乎我们都有投过,所以这个身边就建立起来了这样的一波的工程师,然后那大家可能有一些什么问题啊,然后或者一些好的资源都会互相分享。 那那好那好专业,那你那你自己跟大家讲讲你自己的跟大家讲讲啊, 这已经是一个一个采访了是吗?这个会发发推特的啊。 真的吗?哦,好的,嗯。你你下一个问题是 就你自己呢,你自己大概比方说你呃之前学什么,然后你一直在从事投资投资吗? 对,是的,我毕业之后就做投资,对,然后之前在一家投科技的机构叫九合创投,然后在21年的时候来的来的远景,然后当时是从北京搬到了上海。对,然后去年也是因为就是更加看到了这个里面的一些趋势,然后能够让我相信的东西,所以就是花更多的时间在这个上面。 OK,所以如果如果比方说一个三半的founder,他通过你可以找到啊你刚刚已经讲了各种工程师,这就是什么都能找到了听起来。 呃对,但是他需要首先具备的是就是工程化的能力,就他在某一个领域和一个方向,他是需要能够就是非常专业,然后他他他在这个方向应该是这个领域最最专业的,然后其次是他需要找到他真正相信的,然后觉得有痛点,然后并且他能够呃去做改变的一个方向和产品。对,然后因为就是其实一个CEO最重要的是定义需求,然后解决痛点,然后并且对于这个事情极其的执着和和想要去花费未来,比如说数年的时间去去去去去做一个改变,因为硬件创业本身就是非常艰难的。对,它中间有链条又长,然后有很多的坑需要踩,然后中间会遇到很多很艰难的时候,所以他一定是对这个方向才是非常非常devoted才可以,嗯,然后其他的其实很多的这些东西都是靠时间和努力可以解决的, 但是最开始的这个热情是必须要有的。 那元璟看什么轮次的?呃我们看早期和成长期其实都有,对,早期相对会更多一点,然后我我个人这边也是, 就是在天使轮,A轮,A轮阶段,然后会更多,对,然后成长期的项目也会也会也会也会投资,就比如说我们的像呃saron就是球龙电动越野摩托车,还有speed dance,速进,然后都是在早期阶段,呃在在这个成长期阶段投资的项目。 啊,所以就是从可能几十万美元到几百万美元到几千美元都可以投 几十万美元这种相对比较少一点,主要还是几百万美元。 OK,OK,几百万起步。对,好的。好的,谢谢。 好的,行,这条就这样了啊。哇,这我应该化个妆再来的 挺好挺好,我觉得挺美的啊。可以可以,好的,那你那个就是那个创始人连创,如果他回国需要帮忙介绍什么,就是比如说企业呀,或者这个产业链里面资源的话,可以我们可以到时候我在深圳请他吃饭。 好的,我让他专门去深圳住的啊,今天刚定的,就就我纯屁的公司,今天刚定的。你也你也应该回来看看。 呃也可以,对,我觉得深圳也不错。嗯,回来看看,回来看看。 有机会国内啊,在那个硅谷也能见,对,我我今年五月份其实才去了一次。 啊挺好,两两边一起合作,那

Ask 王若琨 about

AIroboticsconsumer technologynew energyintelligent hardware
Full record · Earlier notes, for people and agents who want everything

From earlier

In 王若琨's words

Vice President at Vision Plus Capital

Ruokun Wang is a venture investor focused on AI software and hardware, intelligent hardware, robotics, consumer technology, and new energy. Her interview emphasized early-stage and growth investing and the role Shenzhen can play for hardware founders building and shipping products.

What to know

On Shenzhen's hardware ecosystem

In her interview with Walter Wu over Zoom, Ruokun described Shenzhen as a place where serious hardware founders can move faster by working through engineering, prototyping, manufacturing, supply-chain, distribution, and go-to-market resources. She said this can help shorten the long and difficult hardware startup journey.

Background and education

The reviewed page says she previously worked as an Investment Manager at Unity Ventures from 2019 to 2021. It also lists a JD in International Law and Legal Studies from Peking University and a bachelor's degree in Economics, Risk Management and Insurance from the University of International Business and Economics.

Background

  • Focuses on AI software and hardware
  • Focuses on intelligent hardware, robotics, consumer technology, and new energy
  • Discussed early-stage and growth investing
  • Moved to Shenzhen to be closer to a growing portfolio and the hardware ecosystem
  • Described Shenzhen as useful for founders needing engineering, prototyping, manufacturing, and distribution support
  • Reviewed page lists prior role as Investment Manager at Unity Ventures from 2019 to 2021
  • Reviewed page lists a JD from Peking University and a bachelor's degree from the University of International Business and Economics

Good matches

Hardware founders building AI, robotics, or consumer devices

Her stated focus and Shenzhen-based ecosystem work suggest relevance to teams that need help navigating hardware development and supply chains.

Founders working on electrified mobility and intelligent hardware

She described investing in electrified mobility, smart mobility, assistive devices, maker tools, and related products.

Engineers considering venture-backed startups

She emphasized founders who are deeply technical, highly committed, and able to define a real pain point to solve.

People to meet

  • Hardware founders
  • AI hardware teams
  • Robotics founders
  • Electrified mobility startups
  • Maker-tool and consumer device founders

In 王若琨's own words

  • Moved to Shenzhen at the end of the previous year because the portfolio had grown and being there would help with management
  • Looks at both AI software and AI hardware
  • Joined Vision Plus Capital (元璟资本) in 2021
  • Has invested in electrified and intelligent mobility since 2021
  • Has invested in electric motorcycles, an autonomous RV trailer, an electric smart wheelchair, maker tools, fitness equipment, and imaging products
  • Said the team is also working on incubation and helping founders find a direction and go-to-market path
  • Said she graduated and has worked in investment since then
  • Said she previously worked at a technology-focused investment firm called Unity Ventures (九合创投)
  • Said she moved from Beijing to Shanghai in 2021
  • Said she spent more time in this area over the last year because she saw trends and developments she believes in
  • Said a strong hardware founder should have engineering capability, deep domain expertise, and real conviction about solving a pain point
  • Said early-stage and growth investments are both part of the work, with more focus on early-stage

Interview chapters

  1. 0:00
    Why she moved closer to Shenzhen

    Ruokun explains why working from Shenzhen helps her stay close to AI software, hardware, and physical-product teams.

  2. 0:11
    Investment experience in physical products

    She discusses experience across electrification, intelligent mobility, and representative hardware projects.

  3. 0:28
    What strong hardware teams can do

    She describes teams with chip-integration, robotics, and product-development capability.

  4. 0:58
    Learning the full industry chain

    Product and imaging investments helped her become familiar with the broader hardware industry chain.

  5. 1:25
    The Shenzhen founder-support stack

    Direction, market understanding, crowdfunding, operations, overseas distribution, prototypes, ODM, and launch support form a connected product-building network.

  6. 2:13
    Why founders come to Shenzhen

    The goal is to help founders navigate a long hardware chain more efficiently, avoid common pitfalls, and reach the market faster.

  7. 3:09
    How her hardware experience developed

    Ruokun describes entering through consumer-product investing, learning from portfolio companies, and building an engineering network in Shenzhen.

  8. 4:02
    Career path into technology investing

    She discusses entering investing after graduation and gradually focusing more deeply on technology and intelligent hardware.

  9. 4:28
    Who is ready for the network

    A San Francisco founder asks about access; Ruokun emphasizes engineering depth, a real pain point, commitment, and passion.

  10. 5:42
    Investment stages

    She briefly explains that the firm considers early and growth stages, while her own work focuses more on angel through Series A.

Transcript

Read the full interview transcript

Right, I moved to Shenzhen at the end of last year Because our portfolio has been growing more and more And after coming to Shenzhen, I could probably manage things better Uh, so we look at AI software on one side And we also look at AI hardware I joined Yuanjin in 2021 And from 21 to 23, 24 We invested in a lot of electrification and intelligent mobility related things Because we're a shareholder of Li Auto So in the whole electrification and mobility space We invested in two-wheelers Uh, Qiulong It's an electric off-road motorcycle Right, and its sales have been really, really good And later we also invested in a Singapore company called Strat And it is uh an electric smart wheelchair It also has self-driving capability Able to help you do some smart braking And it has very strong terrain capability And for people with disabilities and the elderly Uh, a very convenient wheelchair like this to drive It's from a DJI team A team that went and built it And afterwards we invested in a lot more DJI-related teams Because with DJI teams um, their chip integration capability tends to be stronger They're able to build a lot of complex robotic products and apply them in real-world scenarios The wheelchair is one example Right, and afterwards we also invested in things like Speed Dance which is where you can do strength training at home by yourself Right, it uses motors to generate resistance and can push back against you so um, you don't need weight plates anymore Then two very large direct-drive motors can replace the weight plates and one machine can achieve all kinds of functions Right, and this year we also invested in a lot of imaging products Right, so we're fairly familiar with the whole industry chain If we were doing a series of incubation projects now incubation would be relatively harder because you first need to help the team find a direction to start a business and figure out how to communicate with the market And then after that there's also uh like for example crowdfunding service providers and then for example ad-spend service providers Amazon operation agencies and then also these offline channels in Europe and the US distributors and dealers all kinds of dealers like that and then also actually it's about a product from finding the direction to finally making it on your prototype plan and then ODM factories yes for all of these we're actually doing this at scale sorting through all of this and then to help um founders who are this kind of engineer be able to find a reliable direction and then be able to quickly push the product to the people who really need it yes that's basically what we do wow so you live in Shenzhen not only engaging with these startup companies but also deeply engaging with all kinds of supply chain uh factory owners and all sorts of people yes because uh because because every founder who comes to Shenzhen needs to go through this whole process they need to run through everything and then in the process of starting their business these pitfalls can only be eliminated bit by bit and then this thing can truly be brought out so what we're thinking about is how to accelerate everyone's entrepreneurship that is to let them come to Shenzhen once and then make it as efficient as possible get everything done quickly and then find the solution that suits them best Only then can it be ensured because the hardware startup chain itself is very long right, so if if they shorten it, that would be great uh, this is also why we, as investors, would say that we accumulate more reliable friends around us and then be able to help entrepreneurs and then be able to bring products to market faster did you have any related background before this I actually don't have a related background because we used to look at consumer products born, right and then after I joined Yuanjing I kept looking at this direction and kept wanting to invest in more of these really great products and over these years in smart hardware and also in the AI direction, I've accumulated quite a bit more right, and because we've invested in quite a lot of projects so we can see for example, the projects we invested in earliest later developed very well and of course in between they may have encountered some problems we could also see how they solved them so it's kind of equivalent to uh, the smart hardware circle and including the whole engineer circle, we've accumulated quite a lot especially in Shenzhen, like DJI, and Insta, Anker, and also Yunjin almost all of those we've invested in so around us this has been built up this wave of engineers and then everyone might have some questions or some good resources, and they'll share with each other Just, just about yourself, roughly... For example, uh, what did you study back then? And have you always been doing city investment, investment? Ah yes, that's right, I went into investing right after graduation. Right, and before that I was at a tech-focused investment firm called Jiuhe Venture Capital. Then in the year 20... ...I came to, came to Yuanjin. I moved from Beijing to Shanghai at the time. Right, and last year it was also because, well... I saw more clearly some of the trends within this space. And things that were able to convince me. So I started spending more time on this. Okay, so if... If, for example, there is a founder in San Francisco... Can they connect with the engineers and resources you mentioned through you? You mentioned engineers and other resources— it sounds like you can help them find almost anything. Yes. But first, they need... deep engineering capability. In a particular field and direction, they need to be truly expert. They should be among the very best in that field. Second, they need to find... something they truly believe in, a real pain point that they can... address with a product that creates change. Exactly. Because... a CEO's most important job is to define the need and solve the pain point. They also need to be... deeply committed and willing to spend... years... trying to make that change. Hardware startups are incredibly difficult. The development chain is long. There are many pitfalls. And many very hard moments along the way. So they must be completely devoted to that direction. Many other things can be solved with time and effort, but the initial passion is essential.

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