WEBVTT

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And you're, you're actually... You've been an AI engineer for quite some time, haven't you?

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Yeah. About four years now.

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Yeah.

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Going to be four years.

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Yeah.

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So, um-

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And what got you into that? Go ahead.

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Yeah. So I'll start with that. So initially back in twenty-twenty-two or twenty-twenty-one, I don't have the exact

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timeline. I might be a bit, uh, rusted on the timelines, but when ChatGPT came out for the very first time, everybody

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was very, you know, new to it, very surprised, and they were very, um...

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It was very shocking to see the things that it would do, right?

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Along with ChatGPT, something else came out as well, but that nobody really explored to that extent, and that was

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the ChatGPT API. OpenAI APIs, right?

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Today, we know that OpenAI APIs are very public.

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Everybody's using it, and they're building their own products. But back then, when the models' name were text-davinci

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zero zero two, zero zero three, uh, Ada, all of these models, nobody used to use it.

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And I was just playing around, and they used to give this five dollar credit to every new account that used to

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sign up. So I was just playing around, and I was very fascinated that I can build something of like ChatGPT, and

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I can, you know, practically you can build an application that can practically do anything that you want.

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Absolutely anything. It's like an Aladdin's Chirag or something like that, right?

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So I ended up building an application which went viral online.

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Uh, it had over-- It still has about four million, uh, active users every month.

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It's a free nonprofit application I pay from my, my pocket.

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It's a religious application. Nothing to do with anything, but yeah.

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And then I later on went on to build a few more applications.

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Some of them again went viral. I was featured on Abu Dhabi's national newspaper.

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I was featured on, uh, the Scientific American Journal.

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It's a, it's a US-based journal, I guess.

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I've been featured in China and Italy's news as well. I mean, I've been, I've been interviewed across multiple

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newspapers and news channels in the past.

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And I've been in this space for long enough, I would say, right?

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And I've been, uh, constantly building, and I have this passion for products where I build solutions to problems

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that I experience or I see people around me experiencing.

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And my goal is always very simple. I know how to build.

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I wanna build something that people can use it without knowing how it functions, without knowing what to do with

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it, or e- or essentially, I'm an engineer, my job is to build stuff, right?

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So I've built a lot of projects in the, in the past as well.

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Right now I'm working at a UK-based fintech.

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We're building an, uh, AI CFO and planner there.

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It's for early-stage startups who are going for fundraising and all of that.

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You can connect your bank accounts there, you can analyze, simulate scenarios, what happens if you hire a new freelancer

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or an employee, what are the taxes that you'll have to pay, and, and other kind of scenarios, right?

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So that's it. But, uh, if you ask me, uh, what inspired me to build Cold Visit,

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right? The product that I'm building right now, is basically, I have built so many products, and I'll be honest

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with you, I mean, nobody kinda... I don't know why people don't wanna admit the failures.

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I, I would happily do it because if the failures weren't, then I wouldn't be where I am today.

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I have built lots and lots of projects, and ne- not every, every single one of them was successful.

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I think what, ten percent of my projects went-- wa- was successful or went viral at all, right?

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Ninety percent were failure.

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And not because the idea was bad or maybe the, even the idea was...

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I, I don't know. I mean... Or maybe something else went wrong or some...

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I just did not want to pursue or something like that. But, but most...

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And, and, you know, the place that I work at, I'm not just an engineer there, I'm also a product manager.

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Mm-hmm.

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So I am solely responsible for the product that we're building, the, the part of the product that I take care of.

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So from a product manager's lens, if you see, and from a customer and even a founder's lens, if you see, great

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ideas and startups and products don't die because of the engineering or the product or even the idea.

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It dies because of distribution.

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It dies because it's not clear what they do.

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Mm-hmm.

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Right? You go to a website, you see it says, uh, "Your sales pipeline automated in thirty minutes."

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Okay, fair enough. You're telling me that you're gonna automate my sales pipeline.

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How?

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There is no how-to link. They want me to sign up.

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They want me to add my credit card. They want me to invite three people, only then I can see what they're gonna

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do to, they're gonna do to make my sales pipeline better.

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There's a wall there. There's a friction. The friction is that they're asking me to put my credit card and trust

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them before I actually see any value-

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Mm-hmm

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... before I actually even see if it's gonna be useful for me.

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There was this product I was... website, uh, on, on Reddit, I read this, and I, I do...

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Since I'm building Cold Visit. Cold Visit is essentially, by the way, for everyone e- who does not know, Cold Visit

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is a platform, is a tool that sends an AI agent to your website, to your product.

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The AI agent will open it in a real browser.

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It will go through your website. It will analyze just like a human does.

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It reads it through. It tries to understand what you do. Then it will try to find the button to do next, whatever

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it, what you, whatever you want it to do, CTA.

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And then I'm also rolling out a new feature where this AI agent will sign up to your pr- product using a temporary

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email address. It will sign up to your product, and it will do one particular action that you define as the first

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value moment.

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Mm-hmm.

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Let's say you are a platform that lets people, uh, plan trips using AI, right?

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Mm-hmm.

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So the first value would be you would want a user to come to your platform, create an account, and create, generate

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their first itinerary using your product, using your tool, right?

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That's your first value. Before they do anything else, you would want them to at least generate an itinerary and

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see what value you provide as a tool.

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So- My AI agent will open your product on a real browser, sign up, go to your dashboard, figure out what to

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do, what buttons do what, and then it will create the first item A.

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And that has to be defined by you, by the way. So it's a user-defined first mo- value moment, and then it will

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come back with a very detailed report and tell you where it felt frictions, what could have been done better, and

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if it reached that first value moment or not, and if it was worth it, and as a user, if it would be willing to

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pay for it or not.

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Mm-hmm.

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So you see, it's like a cold visitor coming to your platform, figuring out everything, and wanting to give you

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honest feedback of what happened and where it hesitated, and if it is worth it, and what it would want to see improved,

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right?

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Mm-hmm.

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So that is what essentially Cold Visit does, right?

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Mm-hmm.

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And the motive behind building Cold Visit was when you yourself, for example, Mark, if you're building a product

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and you spend one month building that product, every single day you're looking at your product, you're looking

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at the same website, things will start looking perfect to you.

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Everything will look-

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Because you're used to it. You will think that you are solving the right problem and you're solving it in the right

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way. But it might not be true for others, and that is why sometimes you want another pair of eyes to look at the

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pro- to give an honest feedback, and that's where Cold Visit comes in.

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It's a one-time report kind of thing. You can run it on your website.

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You can, you can, uh... This new feature that I'm rolling out probably this week or next week, where it-- you can,

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uh, on- let it onboard or sign up to your product and try out and tell you what felt right, what did not feel right,

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and all of those things. So that was the motive behind or inspiration rather behind building Cold Visit.

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Mm-hmm. That's really interesting. Yeah, that familiarity bias I think really affects just like whole teams.

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It's not just like one person-

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Exactly

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... it affects everybody. Like, why is the sink there? And it's like, well, we never actually asked that question.

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Exactly. I've, I've come across a lot of-- I, I, I'll be honest with you, I've come across a lot of products where

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I've seen that the product are not doing great because not of the idea, the idea is great, but because of the positioning

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and clarity. The website does not exactly, uh, indicate what the product does or it just does not bring value right

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away to the user, right? For example, there was this one Reddit comment of a user who had this-- they're building

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something. And I saw on the website that they are building some sort of sales automation pipeline, uh, or, or some

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other thing I don't remember, and very good, and they had all the pricing and everything, charging forty-nine dollar

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or seventy dollars a month and everything. Like, the one and only question that I had was, what integrations do

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you connect to? Do you connect with my HubSpot?

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Would you connect with my Salesforce pipeline? I need to know if I'm paying seventy-nine dollars and then after

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I pay and then you tell me, "Okay, sorry, I cannot connect to this, I cannot connect to that," you know, then it's

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useless for me.

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Yeah.

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So these, this, these are the places where they lack a-and people don't understand.

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So that's why-- And I, I actually manually, uh, reviewed their website and, uh, reported them back.

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But gen-- essentially Cold Visit is supposed to do this.

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So Cold Visit will do that too as well. So if it'll, it'll analyze like the product positioning and compare it

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to, okay, you're a-

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Exactly, yeah.

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Oh, interesting.

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Not just product positioning. Product positioning, uh, uh, the clarity if, if you're claiming to do something and

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if it's clear or not, the SEO of your website if, uh, it's, it's probably-- it's properly SEO functional

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or not. Does it have all the alt images texts?

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And if it's gonna rank in Google searches. The design review.

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For example, this is one of the firm things that I've observed in the fintech industry.

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When you're building something in the finance industry, do not go all black with the theme.

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Mm-hmm.

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Right? When you're dealing with money, you wanna be very white and very straightforward with them.

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You wanna be very, you know, you know... Dark, dark theme websites do not look good when you're building something

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on the fin- in the finance industry. So these kind of theme reviews.

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Uh, okay, okay, your website looks a little, uh, sketchy.

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Your website's design does not

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Look good, try to simplify it. ColdVisit audits and reviews back everything and gives a very, very detailed report.

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Oh, interesting. And what gave you the idea to, to make this, this kind of product that it's kind of like, I don't

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know what you-- I don't know what the, the one-liner would be for it.

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It's not like a product manager or product analysis, but, uh, it's, it's very clear what ColdVisit does.

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But what gave you the idea to create this kind of product?

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It's because I myself have built a lot of products and have failed, and not because of the ideas.

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I've been confident. I've, I built, uh, I built a pro- product.

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Uh, it was an open source thing called AgentNet.

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It was a really good concept. Back then, there was nothing ca- uh, as MCP or even A2A, and AgentNet was essentially

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a network of agents openly communicating with each other.

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Uh, but I did not pursue that product. It was just an open source GitHub com-- uh, pro-- repo.

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One month later, Google announces A2A, exactly everything as same as AgentNet.

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If I would have just gone to the extent of patenting it, I would have probably got a good amount of royalty fees.

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But anyways, what I'm trying to say is a lot of products fail because of these distribution funnel pro-- uh, value,

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not showing enough value at the very beginning or positioning and clarity.

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And even sometimes I've seen, uh, startups spending millions of dollars in a product, but then when they finally

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launch it, the numbers are very ugly.

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It's not because of the product or the functioning or the engineering. It's because users do not really understand

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what to do.

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Mm-hmm.

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Or there wa- there was in-just enough friction for them to convert.

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Mm-hmm. Yeah, I see. I-

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So that's how the motivation came.

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Yeah. Almost like so a lot of marketers use your product then, yeah?

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Or-

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Marketers, early stage founders, indie devs people.

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Right now, I mean, so there's this very c- uh, very interesting trend going on with these AI tools.

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Indie devs are building a lot of products now. Solo developer going out, building, pushing, launching, and everything.

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So this is for them-

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Mm-hmm

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... essentially.

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Early stage founders who are launching and, and are not very clear.

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They are getting good traffic. Every month, hundred k people are visiting their website, but barely anybody's signing

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up.

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Yeah. Yeah, it can be very-

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So that's-

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... frustrating trying to figure out what the, what the problem is.

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[chuckles] Exactly.

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Yeah. I saw-

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It lets you download a report in a PDF format.

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You can share it with your team as well, so you know, and, and you can make it public for other people to look

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at it. So it's quite a lot of features, I would essentially say.

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Mm-hmm.

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A very good detailed report.

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Yeah. And it's a good website, a good-looking website too. I used it the other day, and I, I, uh, I'm gonna-

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Yeah

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... I fired it at the HiRey website. I'm gonna use it some more just to give it a, give it a good run.

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But yeah, very high quality. I saw one case study where it was like a, a travel company similar to your airline,

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uh, airline metaphor earlier.

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Um, maybe it was TripAdvisor, maybe it was Expedia, but it was one field on their form, uh, that was causing it,

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it caused them to lose like millions and millions of dollars of conversions because one field-

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It happens, happens so much

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... on their form was too much. Yeah.

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Happens so much. Some companies just think that they should take, uh, almost every information or during sign up,

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and that causes a lot of users to drop off.

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'Cause once you ask the users to just give twenty field informations, that's where they're gonna drop off.

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So there was this one audit that I was doing.

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Actually, the agent, uh, on ColdVisit did.

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Uh, ColdVisit tried to onboard itself to a platform, sign up to a product, and what happened was that there was

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no, uh, red asterisk mark on the agency name.

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That means the agency name was not a required field.

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But when it tried to sign up, it threw an error that you need to put an agency name.

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So it reported back that as well.

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Mm-hmm. Mm-hmm. Yeah, that can be very frustrating too, not knowing whether something's required or is this required

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or not required? I had a lot of conversations, uh, with different stakeholders about that.

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Yeah. Yeah. Oh, cool.

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So where do you-- So where-- So you're adding these, these next few features to ColdVisit.

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Do you think you're gonna keep on working on ColdVisit for a while, or do you think you're gonna pivot it, uh,

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make a n- a new, uh, another type of product?

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Or where do you see, uh, your, your personal and, and, uh, product pipeline over the next, uh, few months or a

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year?

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I'm gonna go-- I'm definitely gonna work on ColdVisit more.

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I'm gonna give it at least, at least three to four months before I actually turn on my eyes on it, if at all things

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do not work out, but I'm still gonna work on it.

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Uh, these few features are gonna come out this week or at max probably next week, I'm gonna roll it out.

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It's almost ready.

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I'm just wanting to do some early testing with some users before I finally roll it out.

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And I am entering into the direction of testing, right?

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So I could probably enter into the QA testing phase as well.

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I'm thinking of having some sort of recurring testing thing on the platform where you can configure with your website

00:14:25.480 --> 00:14:31.400
or code base, and then it regularly tests, uh, sorry, uh, it, it, you know, on a recurring basis, it tests your

00:14:31.400 --> 00:14:35.330
website and reports back with insights and all of those things. So yeah, interesting direction.

00:14:35.330 --> 00:14:36.270
Let's see.

00:14:36.270 --> 00:14:36.370
Mm-hmm.

00:14:36.370 --> 00:14:37.000
Still exploring.

00:14:38.260 --> 00:14:42.600
Yeah. Yeah. I'd love, I'd love to test out, test out, uh, new features on it and, uh, kind of see how you develop

00:14:42.600 --> 00:14:45.200
it. And what, um-

00:14:45.220 --> 00:14:47.040
Where did your first, your seed users?

00:14:48.720 --> 00:14:54.720
So if I really be honest, uh, so first few users came from Reddit, to be really honest.

00:14:55.280 --> 00:14:55.640
Yeah.

00:14:55.640 --> 00:14:58.280
Uh, yeah. Reddit was the thing.

00:14:58.280 --> 00:15:04.280
But the first two paid users came from, I would say, personal connections only.

00:15:04.960 --> 00:15:07.720
And by personal connections, I don't mean I'm forcing people to pay.

00:15:07.720 --> 00:15:11.860
I just, I know-- So I have in my connections, I know a lot of people are building stuff, right?

00:15:11.860 --> 00:15:15.920
So I just share with them casually, tell them what it does and how it does it.

00:15:15.920 --> 00:15:18.460
And by default, they were interested to try it out.

00:15:18.460 --> 00:15:23.710
And they tried it out, and they bo-bought the, uh, they unlocked the report, they paid for it, and they really

00:15:23.710 --> 00:15:28.650
liked it, an- as an honest feedback. And I've even asked them to give a testimonial so that I can put it up on

00:15:28.650 --> 00:15:35.960
the website as well. So first few users came from Reddit, but first few paid customers came from my personal, uh,

00:15:35.960 --> 00:15:37.540
network, I would say.

00:15:37.540 --> 00:15:41.930
Ah, yeah. Yeah, that, that makes sense. Yeah. Personal networks, I feel like a lot of people, uh, tap into those

00:15:41.930 --> 00:15:44.280
when they're starting a new product. Yeah.

00:15:44.280 --> 00:15:45.260
Exactly.

00:15:45.260 --> 00:15:45.340
Yeah.

00:15:45.340 --> 00:15:51.660
Reddit is kind of filled with people trying to get each other to pay for stuff, but for, for just, you know, uh,

00:15:51.660 --> 00:15:56.940
getting people to try it out, it's fine. But I've hardly seen anybody convert from there, including yourself, Mark.

00:15:57.780 --> 00:16:00.320
Yeah. [chuckles] Yeah. Yeah.

00:16:00.320 --> 00:16:06.440
I just, uh, I was-- I've been on Reddit, uh, doing, getting a lot of, uh, early stage founders and this type of

00:16:06.440 --> 00:16:10.800
thing on, uh, you know, te-testing it, interviewing them, getting them on our platform and everything like that.

00:16:10.800 --> 00:16:12.740
But I will be using your product. Yeah.

00:16:14.140 --> 00:16:16.420
Yes. Cool, cool. Yeah.

00:16:16.420 --> 00:16:22.540
All right. Well, cool, Raihan. Well, I gotta get to another interview, but, uh, thank you so much for taking the

00:16:22.540 --> 00:16:27.860
time to, uh, to talk with me today about ColdVisit and about your background and about, uh, what you're gonna be
