헬스케어 채용에서의 마케팅
Bruce는 마케팅 업무를 담당하며, 업무 일부로 주 외부 지역에서 헬스케어 전문가를 채용하는 일을 하고 있습니다. 그의 팀은 이러한 직무를 채우기 위한 아웃리치 과정을 자동화하는 데 AI를 활용하기 시작했습니다.
“오랫동안 이야기했지만, 하이어링 네트워크에 참여해 시간 내어 사용해봐 주셔서 감사합니다”
Reach through Mark Johnson.
Bruce discussed how his marketing team uses AI to automate cold outreach and recruitment for healthcare professionals, build rapport with candidates, and occasionally assist with creative tasks like brochures. He also shared his interest in using AI agents to vet and research people before meetings, helping identify qualified partners and reduce the legwork of networking and follow-ups, in the context of trying out the HiRey AI networking platform.
네, 확실히 이게 없었으면 못했을 거예요.
그래서 많은 발품 없이 그런 미팅을 만들어낼 수 있게 해주는 것이 중요한데, 그렇지 않으면 하루 종일 사람들에게 연락만 하고 답을 못 받을 수도 있고, 팔로우업하는 것도 매우 지루할 수 있거든요.
Bruce는 마케팅 업무를 담당하며, 업무 일부로 주 외부 지역에서 헬스케어 전문가를 채용하는 일을 하고 있습니다. 그의 팀은 이러한 직무를 채우기 위한 아웃리치 과정을 자동화하는 데 AI를 활용하기 시작했습니다.
그의 팀은 목록에 있는 후보자들에게 콜드 아웃리치 메시지를 보내는 시스템을 구축했으며, 이는 잠재 채용 대상자들과의 신뢰 관계 구축에 도움이 되었습니다. 그는 이러한 자동화가 없었다면 현재 규모로 채용 업무를 수행하는 것이 불가능했을 것이라고 말합니다.
Bruce는 브로슈어 정리와 같은 일부 창작 업무에 ChatGPT를 사용하지만, 공석을 채우는 데는 도움이 되지 않는다고 말합니다. 채용 업무에 있어서는 그의 팀이 해당 목적에 맞게 만들어진 더 복잡한 도구에 의존하고 있습니다.
Bruce는 미팅 전에 사람들을 조사하여 인터넷을 스캔해 배경과 성격적 특징을 파악해주는 AI 에이전트에 관심을 갖고 있습니다. 이를 통해 인터뷰나 파트너십 미팅에 더 잘 준비된 상태로 임할 수 있기를 바랍니다. 그는 이것이 더 경력 있는 후보자를 채용하거나 비슷한 커뮤니티에서 잠재적 비즈니스 파트너를 찾는 데에도 유용할 것이라고 보고 있습니다.
Bruce의 팀은 채용뿐만 아니라 협업을 위해 비슷한 업무를 하거나 특정 커뮤니티에 기반을 둔 조직과의 파트너십을 모색하고 있습니다.
Bruce는 미팅 전에 사람의 배경과 성격을 조사할 수 있는 AI를 원하며, 이는 사전 미팅 인텔리전스 도구의 제품 개발에 참고가 될 수 있습니다.
Bruce는 헬스케어 직무를 채우기 위한 AI 기반 콜드 아웃리치 시스템의 구축과 활용에 대한 실질적인 경험을 공유할 수 있습니다.
People to meet
Self-reported statements, not verified by HiRey.
The host thanks Bruce for joining the HiRey Network call to discuss AI agents and networking.
Bruce explains his team uses AI to automate cold outreach to healthcare professionals for recruitment purposes.
Bruce notes he uses ChatGPT for some creative tasks and brochures but says it isn't complex enough to help fill job positions.
Bruce discusses how AI agents could help track roles, find qualified contacts, and reduce the legwork of following up with people.
Bruce describes wanting AI to gauge personality and background of potential contacts to prepare better for meetings, both professionally and personally.
The host explains HiRey's feature that generates a user profile from LinkedIn or Instagram and ties it to screening potential contacts.
The host wraps up the call, thanking Bruce for trying the platform and saying they'll stay connected on the HiRey network.
A brief technical lag interrupts the call before the host repeats the outro and both say goodbye.
Hey, Bruce. Good to meet you, man. We've been talking for a while, but, you know, thanks for thanks for taking the time to get on the hiring network and try it out and, you know, take this call and talk a little bit about how you're using AI agents and what you think about, you know, our platform and the concept of using AI agents to network and meet other people for any any type of purpose. Yeah, thanks for having me. Of course, man. Yeah. Yeah, yeah. So what have you been using AI agents for like lately in your in your job or in your life or anything like that? We're kind of doing a lot of stuff in the marketing world, so we're constantly, um, there's like a recruitment side of what we do where we're looking for certain types of healthcare professionals out of state. So we've been using it to kind of automate some of those things currently. Oh, that's cool. So like automating your outreach to um To these people like all through AI. So you have like an AI chatbot that talks to them, or what do you do there? Yeah, yeah. We have something that um was built where basically like it can send out um messages to people from a list that we get. And yeah, kind of like cold outreach, but it's been helpful in terms of us kind of building up that rapport. That's cool, man. So the um So the uh the rapport and everything like that. So, OK. So it sounds like it's really kind of helping amplify your outreach. Yeah, yeah, definitely wouldn't be able to do it without it, you know. Yeah. Do you use it for anything creative too, or to like generate anything, or any other, any other kind of like cool projects with it? Um, sometimes, yeah, like we, we, but, but it's mostly though, like the networking side of things is, is what we're more most interested in, you know, it's like we don't really, uh, I do some creative stuff using ChatGPT, for example, uh, and stuff like that. Um, but ChatGPT, to my knowledge, isn't capable of, of doing anything to where it can like help help fill in those positions. How so? It's not, oh, OK, it's not helping you. Yeah, yeah, like we, we, we need something like more complex, um, you know, than that. Like I, I'm, I'm pretty new to AI, so all these things are kind of new to me, but Yeah, using, we've mostly used the more complex stuff in order for that, like to kind of do some of that recruitment. Um, and then maybe organize some things like brochures here and there, you know. Yeah. The um Yeah, so it's got like a wide, I think for marketing, it's got like a wide, wide application of like different use cases. Yeah, there's a lot of different stuff you can use it for, for sure. Yeah. Yeah, and some of the agents, um, it's got, you know, a whole different kind of level to it, I think, with like people trying to like use agents and make agentic workflows and that type of stuff. Yeah. What do you think about the concept of like using something like an AI, your AI agent to meet other people? Like what do you, do you think that'd be something you'd use in your day-to-day or? Oh yeah, for sure, especially if like we could track, like I said, these roles that we're trying to fill and get sort of people that are more qualified that we can talk to, because sometimes we want to talk to people at different organizations. We might not be looking to hire them, but we want to partner up with people that are doing similar things to us or people that have base in a community. So something that enables us to to create those meetings without a lot of legwork, because otherwise you'll be just, you could be stuck just hitting people up all day and not getting an answer, you know, and following up can be very tedious. So to automate that uh helps us tremendously. Oh, that's awesome. So yeah, so it kind of like removing that little bit of like legwork and everything like that really makes things possible that weren't possible before. Yeah. And then with like an AI like focused uh social network, what type of people do you think you'd you'd use it to meet uh personally or professionally aside from these like connections for the business? Um, ideally it would be people that have experience, like, because a lot of times when we just do like job postings, for example, we find people that, you know, aren't really experienced. Did you say aside from employment or? Both, yeah, both. Yeah, so I, I think like it'd be, it'd be cool to get some kind of gauge of personality. And so maybe if there's a way to like, you know, vet a person through AI, that'd be kind of neat to like go into an interview or a meeting, for example, kind of knowing a little bit about them, or maybe it scrubs the internet for their uh kind of like their personal SEO of like, what are the things this person has done, you know, and then also if, if I could get like descriptions of that, then I could really tap into those meetings and like be even more prepared, you know. Yeah. If the AI were able to... No, no, please finish that thought. That was really good. I was just gonna say if the AI can maybe help me learn more about these people, um, so that we can have like, maybe it can lead to a potential icebreaker or something like that, you know. That'd be really neat. Yeah. Yeah, yeah. We're, we're kind of exploring doing um something a little similar with ours. So like, when you get on the HiRey platform, it'll prompt you now and you can like have it generate your, your, your uh profile on our website off of your LinkedIn or your, or your Instagram or something like that. So it can kind of do it for you. But I think that concept of like using it to screen people that you're going to meet with in some way, I think that's a really interesting uh use case for like AI for our platform. Yeah. Yeah, yeah. Well, cool. Well, um, yeah, really, that's all, that's all I have for you, uh, all I have for you today, man. Thanks for, you know, thanks for trying out the, the platform. Thanks for taking the time to hop on a quick call and talk a little bit about yourself, talk about what you use AI for and talk about, you know, what you'd use our product for um in the future. And if you, um, you know, we'll stay in touch via the, the HiRey network and And uh yeah, we'll talk soon. Oh, you froze. You there? Hello? Uh, you're back. Yeah, sorry about that. That's OK. I was just a quick one. I was just giving us an outro and saying thanks for hopping on the call. Thanks for trying out the network, and thanks for talking a little bit about how you're using AI. And uh yeah, that's uh that's all we got today, so I'll talk to you soon, man. We'll stay connected to the HiRey network, OK? All right. Thanks so much, brother. No problem, man. Take care. Bye-bye.
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