Focus
Insight Lab AI
Co-founder building Insight Lab AI for founder customer simulation
Kira's HiRey interview introduces Insight Lab AI, a product that simulates ideal-customer reactions and A/B-style product feedback before founders spend time setting up calls or shipping features.
Insight Lab AI
A founder working on Insight Lab AI with a co-founder, introduced through a short HiRey interview.
A simulated-customer feedback tool that lets founders test how users may react to a product or feature before they ship it.
Her starting point is the friction of early customer discovery: setting up calls, surveying people, and spending time away from building.
In the interview, Kira says the team is part of Berkeley's SkyDeck program and benefits from the UC and Berkeley founder ecosystem.
Useful for founders validating a feature, pitch, product direction, or customer segment before spending weeks on calls.
The product maps naturally to founder programs where many teams need faster idea and customer validation.
Kira is working on the boundary between qualitative research, synthetic users, and product testing.
People to meet
Kira introduces the company and the simulated A/B-testing idea.
She describes the burden of setting up calls and surveys in early idea stages.
She explains why SkyDeck and the UC ecosystem are useful for the team.
DJI_20260529103155_0211_D Hi, I'm Kira, and we're co-founders for Insight Lab AI. Yeah, so what we're doing is we're trying to simulate A-B testing for founders. So when a founder builds a product or a feature, right, they want to know how a user reacts to it. And what we do is we offer a way to simulate an ideal customer for a founder and test how a feature would be reacted or received before they actually ship it. So why are you wanting to view that? Yeah, so when we were in the really early stages of our idea, we had to set up a lot of calls and find people to survey and stuff. And it was just really time-consuming and tedious for us. And I found that a lot of my founder friends felt the same way. So we just wanted to find a way to streamline that so people can spend time like less on setting up calls and more on actually building what people want. I've heard that you are already back by. Yeah, so we're part of Berkeley's Skydeck program right now. Do you like that? Yeah, I think Skydeck is really great because it offers you basically the entire UC ecosystem. And since Berkeley is such a large school and is known for having a lot of founders, being able to talk with them and talk with alumni and mentors who are related to Berkeley, it gives us a lot of resources to work with and a lot of warm intro connections, I guess. What do you want to say to your classmates or friends? I would say if you have an idea, just go for it. Don't be scared to build something. Use Insight Lab to help validate your idea and spend a lot more time building. So it's just like WebRTC. Yeah, so it's just like, yeah.
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Confirmed in person or interviewed
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