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A founder working on Insight Lab AI with a co-founder, introduced through a short HiRey interview.
A simulated-customer feedback tool that lets founders test how users may react to a product or feature before they ship it.
Her starting point is the friction of early customer discovery: setting up calls, surveying people, and spending time away from building.
In the interview, Kira says the team is part of Berkeley's SkyDeck program and benefits from the UC and Berkeley founder ecosystem.
Useful for founders validating a feature, pitch, product direction, or customer segment before spending weeks on calls.
The product maps naturally to founder programs where many teams need faster idea and customer validation.
Kira is working on the boundary between qualitative research, synthetic users, and product testing.
Who should meet Kira
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“Kira is building Insight Lab AI, which simulates ideal-customer reactions so founders can test ideas before spending time setting up calls.”
“She is working from the Berkeley SkyDeck ecosystem and thinking about how founders validate faster.”
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Kira introduces the company and the simulated A/B-testing idea.
She describes the burden of setting up calls and surveys in early idea stages.
She explains why SkyDeck and the UC ecosystem are useful for the team.
Looking to meet
## DJI_20260529103155_0211_D Hi, I'm Kira, and we're co-founders for Insight Lab AI. Yeah, so what we're doing is we're trying to simulate A-B testing for founders. So when a founder builds a product or a feature, right, they want to know how a user reacts to it. And what we do is we offer a way to simulate an ideal customer for a founder and test how a feature would be reacted or received before they actually ship it. So why are you wanting to view that? Yeah, so when we were in the really early stages of our idea, we had to set up a lot of calls and find people to survey and stuff. And it was just really time-consuming and tedious for us. And I found that a lot of my founder friends felt the same way. So we just wanted to find a way to streamline that so people can spend time like less on setting up calls and more on actually building what people want. I've heard that you are already back by. Yeah, so we're part of Berkeley's Skydeck program right now. Do you like that? Yeah, I think Skydeck is really great because it offers you basically the entire UC ecosystem. And since Berkeley is such a large school and is known for having a lot of founders, being able to talk with them and talk with alumni and mentors who are related to Berkeley, it gives us a lot of resources to work with and a lot of warm intro connections, I guess. What do you want to say to your classmates or friends? I would say if you have an idea, just go for it. Don't be scared to build something. Use Insight Lab to help validate your idea and spend a lot more time building. So it's just like WebRTC. Yeah, so it's just like, yeah.
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Public Page · topics
Founder research · Customer simulation · A/B testing · Berkeley SkyDeck · Startup validation
Public Page · story
A founder working on Insight Lab AI with a co-founder, introduced through a short HiRey interview.
Public Page · perspective
Kira's HiRey interview introduces Insight Lab AI, a product that simulates ideal-customer reactions and A/B-style product feedback before founders spend time setting up calls or shipping features.
HiRey Moments · public interviews
Kira on HiRey
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