HiReyMathew Cleveland
Creative director and product builder
About
Mathew Cleveland built Culture Stack, hiring-fit software, and works on Get Milk!
Mathew previously led creative work at Justaddsugar and worked as a senior copywriter at iServ. Mathew studied history and German at the University of Mannheim.
Experience
- Get Milk!Founder & Product Builder2026 – Present
- Culture StackFounder & Creative Director2026
iServSenior Copywriter2025 – 2026
- Self-employedIndependent Creative Director, Photographer & Videographer2022 – 2025
IPS. FotohandelSales & Rental Consultant2023 – 2024
JustaddsugarCreative Director, Concept & Copy2021 – 2022
- Kolle RebbeJunior Copywriter2020
- ressourcenmangelJunior Copywriter2019 – 2020
- ressourcenmangelCopywriting Intern2019
- DDBCopywriting Intern2018 – 2019
AosomCopywriter2017 – 2018
- LazyAzDelivery Driver2017
- Digital Squad NZDigital Strategist2016 – 2017
Von JungfeldProject Assistant2015
tecis Finanzdienstleistungen AGFinancial Services Intern2014
- VaPassion e.V.2015 – 2016
Education
- Hamburg School of IdeasCopywriter Bootcamp2018 – 2019
University of MannheimBachelor of Arts, History & German2012 – 2016
- Windthorst-Gymnasium Meppen2004 – 2012
At a glance
Built and launched Get Milk!, a civic radar
Created Splay, a macOS recording app
Led copy on the Peloton Bike+ launch
Ask Mathew about
Full record · 21 facts, for people and agents who want everything
Work
www.mathewcleveland.com · 2026-11-12
- As a senior copywriter at iServ, owned its Help Center and prepared it for a CMS migration.
- Ran an independent creative practice spanning photography, video, concept development and copy.
- Co-built and co-led a five-person creative team at Justaddsugar.
- That team ran more than 150 projects in one year for clients including Montblanc and Vodafone.
- Led copy on the Peloton Bike+ launch while at Kolle Rebbe.
Projects
www.mathewcleveland.com · 2026-11-12
- Founded and built Culture Stack, a hiring-fit and organizational-culture product.
- Ran a Culture Stack pilot with a client who tested readings against hiring judgment.
- Built and launched Get Milk!, a civic radar for local decisions.
- Built Splay as a macOS recording app reworked from MacParakeet.
- Designed Splay's interface around the Mac's physical notch.
- Explored an iOS interval timer and Fit Ring, a browser-overlay prototype for hiring-fit readings.
www.mathewcleveland.com · 2026-11-12
- Created a culture assessment framework based on observable behavior.
- Culture Stack derived cultural friction potential from company information and a person's CV.
- Launched CultureClaim as a US self-serve version on the Culture Stack engine.
- Culture Stack stopped in September 2026 after testing demand in San Francisco.
www.mathewcleveland.com · 2026-11-12
- Get Milk! scans local policy sources and presents relevant information in plain English.
- Created the concept, voiceover script and creative direction for Montblanc Haus × Feng Tang.
Writing
www.mathewcleveland.com · 2026-11-12
- Wrote the TV pilot BEIL and the AI short film IPSUM.
Education
www.mathewcleveland.com · 2026-11-12
- Studied in the Copywriter Bootcamp at Hamburg School of Ideas.
- Earned a Bachelor of Arts in History and German at the University of Mannheim.
- Attended Windthorst-Gymnasium Meppen from 2004 to 2012.
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