HiRey
Wenxin Chang

Wenxin Chang

Convierte el material de estudio en microdramas que la Gen Z sí ve

San FranciscoEntrevista de 23 minEntrevistada por Walter Wu
Demo del producto en la páginaMás de 20 usuarios iniciales~600 seguidores en TikTokCuña B2B2C de tutorías
Microdramas de estudioEducación en video con IAComportamiento de estudio de la Gen ZADHD y procrastinaciónGTM hacia centros de tutoríaContenido de estudio personalizado

Demo del producto

De la hoja de ejercicios al drama en el aula

La dirección de producto de Wenxin es simple y visual: tomar material de estudio corriente y presentarlo como una lección vertical protagonizada por personajes, más cercana al entretenimiento de formato corto que a una hoja de ejercicios o una clase convencional.

Eso hace de esta página un perfil respaldado por un producto, no solo una entrevista. La demo es la forma más rápida de entender por qué su cuña podría importar.

Clip original

Resumen para inversores

Por qué es interesante

El producto convierte el formato que los estudiantes ya consumen en una superficie de estudio: lecciones cortas, verticales y narrativas en lugar de hojas de ejercicios estáticas.

Tracción inicial

Wenxin cuenta que los estudiantes la encontraron a través de comentarios en TikTok y publicaciones de UChicago, luego pidieron temas específicos y se registraron en el sitio web.

Cuña de distribución

El circuito de consumo puede empezar con videos cortos públicos, mientras que el B2B2C puede entrar a través de profesores, centros de tutoría y casos de uso de atención en el aula.

Cuello de botella actual

La restricción que ella señala es el costo y la controlabilidad de la generación de video con IA, lo que hace que los socios de infraestructura sean especialmente relevantes.

Entrevista

Entrevista completa de HiRey, alojada como un máster de página pública en 1080p con transcripción y datos legibles por agent.

Historia legible

El producto en una línea

Sube material de estudio y genera videos de aprendizaje cortos con estilo de drama que se sienten más como hacer scroll que como una tarea.

Por qué ahora

La generación de video con IA hace posible el contenido de estudio personalizado, mientras que los estudiantes ya están entrenados para prestar atención al contenido vertical de formato corto.

Señal temprana

En la entrevista, Wenxin dice que tiene más de 20 usuarios iniciales en el sitio web, unos 600 seguidores en TikTok y estudiantes que le piden temas de estudio a partir de sus videos.

Cuña de salida al mercado

Está probando una vía B2B2C con profesores, centros de tutoría y escuelas que necesitan captar la atención de los estudiantes antes de que empiece una clase.

Ventaja de la fundadora

Antes de la educación con IA, estudió ciencia de materiales en China y dice que fue coprimera autora de un artículo en JACS Au sobre metal-organic frameworks y detección de pesticidas.

Datos clave

  • Fuente: entrevista grabada por HiRey con Wenxin Chang.
  • La página pública incluye el video completo de la entrevista, la transcripción y un perfil estructurado legible por agent.
  • El clip de la demo del producto muestra un formato vertical de historia en el aula para explicar material de estudio.
  • Wenxin dice que recientemente se graduó de la University of Chicago y se mudó a San Francisco.
  • Dice que su programa de máster se centró en Ingeniería de IA / Inteligencia Artificial.
  • Dice que cursó sus estudios de pregrado en la South China University of Technology en Guangzhou.
  • Describe un producto que convierte el material de estudio en dramas de formato corto adictivos para estudiar.
  • Dice que los primeros usuarios objetivo son estudiantes con ADHD o procrastinación, y estudiantes a los que les cuesta pasar de jugar a estudiar.
  • Dice que el producto tiene alrededor de 20 usuarios iniciales y unos 600 fans en TikTok en el momento de la entrevista.
  • Dice que los primeros usuarios llegaron de compañeros de clase, amigos, publicaciones de UChicago, comentarios en TikTok y estudiantes que pedían videos de estudio específicos para AP.
  • Describe una futura app con videos de aprendizaje diarios, rachas y mecánicas de tabla de clasificación similares a Duolingo.
  • Dice que el costo de la generación de video con IA es un cuello de botella actual y menciona aproximadamente unos cinco centavos por segundo como referencia de costo de trabajo.

Buenos matches

Inversores de edtech

Una cuña concreta de aprendizaje de consumo: los estudiantes ya consumen videos cortos, y Wenxin intenta convertir esa atención en comportamiento de estudio.

Centros de tutoría y profesores

Plantea el B2B2C como una vía: ayudar a los profesores a recuperar la atención de los estudiantes con videos de apertura de clase y materiales personalizados.

Constructores de video con IA y de modelos

El cuello de botella que ella señala es el costo de generación y la controlabilidad, que actualmente se discuten en torno al video con IA cobrado por segundo.

Operadores de crecimiento de consumo

La entrevista incluye tracción orgánica temprana desde comentarios en TikTok, registros de estudiantes, solicitudes de temas y un posible circuito de contenido público a producto.

Quién debería conocer a Wenxin

  • Operadores de centros de tutoría, profesores y distribuidores de educación que puedan probar casos de uso de atención en el aula.
  • Fundadores de infraestructura de video con IA que puedan ayudar a reducir el costo de generación o mejorar la controlabilidad.
  • Inversores de edtech interesados en el comportamiento de aprendizaje de la Gen Z, el apoyo al ADHD/procrastinación y el contenido de estudio generado con IA.
  • Fundadores que construyen circuitos de aprendizaje de consumo en torno al video corto, las rachas y la prueba social.

Cómo presentar a Wenxin

Aperturas listas para enviar por parte de connectors o agents.

Microdramas de estudio

Wenxin está construyendo un producto que convierte el material de estudio en videos cortos con estilo de drama, para que los estudiantes puedan aprender a través del formato que ya les gusta consumir.

Estudiantes con ADHD y procrastinación

Su primera cuña de usuarios son estudiantes a los que les cuesta empezar a estudiar; quiere hacer que la transición del entretenimiento al estudio sea mucho más pequeña.

Herramienta de atención para profesores

Está explorando el B2B2C con escuelas y centros de tutoría, donde los videos con IA podrían ayudar a los profesores a captar la atención al inicio de una clase.

Infraestructura de video con IA

Su cuello de botella actual no es si las lecciones de formato corto son atractivas, sino si el video con IA puede volverse lo suficientemente barato y controlable como para personalizar a escala.

El registro: qué está verificado frente a lo autodeclarado

Esta página mantiene separados los hechos públicos y las afirmaciones de la entrevista para que un agent pueda razonar sobre el nivel de confianza antes de hacer una presentación.

Hechos públicos verificados

De la entrevista: autodeclarado

  • Wenxin dice que recientemente se graduó de la University of Chicago y se mudó a San Francisco.
  • Dice que estudió Ingeniería de IA / Inteligencia Artificial en su programa de máster.
  • Dice que estudió ciencia de materiales en el pregrado en la South China University of Technology en Guangzhou.
  • Dice que el producto convierte el material de estudio en dramas de estudio adictivos y videos cortos.
  • Dice que el producto tiene más de 20 usuarios iniciales y unos 600 fans en TikTok en el momento de la entrevista.
  • Dice que los primeros usuarios llegaron de compañeros de clase, amigos, publicaciones de UChicago y comentarios en TikTok.
  • Dice que fue coprimera autora de un artículo en JACS Au relacionado con metal-organic frameworks y detección de pesticidas.

Aún por verificar con Wenxin: el nombre exacto del producto y el sitio web, los enlaces públicos de TikTok/Instagram/YouTube, las cifras actuales de seguidores/usuarios, el título exacto del programa de la University of Chicago, la cita del artículo en JACS Au y su estatus de coprimera autora, los detalles de precios/costos, el título preferido de fundadora, y si la mención de ADHD/procrastinación debe seguir siendo de cara al público.

Capítulos de la entrevista

00:00
Introducción y dirección de la educación con IA

Wenxin se presenta, habla de su trayectoria en UChicago y de la idea de startup que une IA y educación.

02:10
Por qué el aprendizaje de formato corto

Explica el paso de material de estudio serio a ganchos de drama, narrativa y circuitos de aprendizaje adictivos.

06:00
Demo del producto y tracción inicial

La conversación cubre publicaciones en TikTok, usuarios iniciales, el flujo del sitio web, videos de estudio generados e ideas de app al estilo de Duolingo.

12:00
Costo y salida al mercado

Habla del costo de generación de video con IA, videos diarios gratuitos, creación personalizada de pago y B2B2C con centros de tutoría.

17:30
Trayectoria personal

Wenxin habla de ciencia de materiales, trabajo de laboratorio, patentes y un artículo en JACS Au antes de conectar esa experiencia con el aprendizaje.

Temas y a quién quiere conocer Wenxin

Microdramas de estudioEducación en video con IAComportamiento de estudio de la Gen ZADHD y procrastinaciónGTM hacia centros de tutoríaContenido de estudio personalizado

Busca conocer a

  • Operadores de centros de tutoría, profesores y distribuidores de educación que puedan probar casos de uso de atención en el aula.
  • Fundadores de infraestructura de video con IA que puedan ayudar a reducir el costo de generación o mejorar la controlabilidad.
  • Inversores de edtech interesados en el comportamiento de aprendizaje de la Gen Z, el apoyo al ADHD/procrastinación y el contenido de estudio generado con IA.
  • Fundadores que construyen circuitos de aprendizaje de consumo en torno al video corto, las rachas y la prueba social.

Transcripción completa

Read the full interview transcript (2981 words, agent-readable)

## DJI_20260629120859_0031_D

Hello. Hi. Today we met Wenxin Chang. Wenxin Chang. So, Wenxin, tell a little bit about yourself.

My name is Wenxin Chang and I just graduated from University of Chicago and I just moved here in San Francisco.

And I want to start up a company which is in AI plus education areas and our project is help Gen Z like ADHD or procrastination students to study.

We turn boring materials, study materials into very fine drama study learning videos, short videos.

So, what do you study in UChicago?

Yeah, I study major is AI, Artificial Intelligence Engineering program.

Oh, so there is already an AI program?

Yeah, yeah. It's highly AI.

Okay. I think when I was studying in school there was not a major AI. Okay. It's very up to date.

So, what do you teach in the AI program?

Many courses, mainly like large language model and some, you know, some related courses.

Oh, so you graduated this year?

Yeah, I just graduated this year and this program, yeah.

So, you entered school in 2022?

Oh, it's my master, master, master.

Oh, master, master.

Yeah, yeah, yeah.

Oh, sorry.

Yeah, undergraduate is in China and is South China University of Technology at Guangzhou, yeah.

Oh, okay. So, two years ago there was an AI focused program. Sounds right.

Yeah.

I was just thinking, in 2022, how come there is an AI course and the GPT was not even popular?

Yeah, yeah, yeah. GPT. But GPT is developing very fast. Yeah.

Okay. So, AI. And what drives your interest to the domain you are trying to develop a startup for?

Like, what attracts you to the AI education?

I think I just made a lot of products, like from March this year and I started as a healthcare project.

It's about pets. It's about pets and the family.

But I made a lot of products, like in healthcare and in education and also in education decision agents.

Yeah, many products. And through the process I found many products can be copied very easily by web coding.

So, yeah, so finally I found this really interesting because I want to study web scrolling, you know, not playing web scrolling.

So, I want to, yeah, design such a chance to tell students they can also study web scrolling.

Well scrolling?

Study web scrolling.

What's that?

Oh, yeah, like you can learn some knowledge through scroll your screen, through short videos or drama videos.

That means you can study well playing. So that's really fun.

Oh, study well playing.

Yeah, yeah, yeah.

Okay, gamify the study.

Similar, right.

Make it a game.

Oh, yeah, yeah, like game. And also I want to do some, like, game in education.

And I webcoded a game, like chemistry world. It's like an endless map and different chemistry parts are in it.

And you can click anyone and then enter the world and to figure out the details.

Yeah.

Okay, so at the end of the master, maybe in the course you need to develop different projects and you try different things.

And finally you found out, maybe something too simple can be webcoded.

Maybe something is not your interest and you feel like you need to do something related to study.

Yes, yes.

Apart from the other things that don't have mode, that's what, that's an investor's mind.

From you, from your own personal interest, why you want to do this related to study?

Why I want to do this product? I think it's just really fun because I usually, in daily life, I love to watch drama videos or short videos.

And it will waste a lot of my time. But I think, why can't I just combine them?

And when I make, when I make these AI videos, when I combine the knowledge with the drama, the hooks, all the storytelling, I found this really interesting. Yeah.

Okay, so we found out that a human would be more interested with the dramas.

And it makes people addicted by nature.

Yeah.

And you just think about, okay, so still in AI, people need to learn. Why not do it this way?

Yeah, yeah.

And before they, it was very hard for the education system to produce this kind of content for people to learn.

Because I think that's the kind of traditional culture. They think that study is serious.

Yeah, yeah. So the short videos or the drama videos, they see the addictiveness of the humanity.

Right. So we want to transfer the addictives from playing or the drama or the entertainment into the study.

So why can't we, like, be addicted to study? Yeah.

Yeah, I think that's the kind of Chinese culture, right? Yeah, Chinese.

Why study should be serious? Why cannot it be fun? How fun? As fun as a drama.

That's fun as short videos. Yeah, yeah.

Okay, I like the idea.

Yeah, yeah. That's what I'm trying to say, yeah.

Like, at the first place, I want to do some, like, video tutor these days.

I want to do AI. Like, AI teacher can teach you all things.

And you can naturally ask questions about the AI tutor, about everything.

You won't be shy, you won't be fearful to the real teacher.

So you just ask everything. That would be a good opportunity for students.

Yeah, but I think I want to train a model, like, in the long run.

I want to train a model to design AI tutor to help students.

Yeah, but, yeah, now I want to do the entertainment part.

Okay, so first, about the AI education.

The first part is people, or human, is not interested in studying. A lot of them.

So you want to make it attractive.

Yeah, yeah, that's the point, because the group of students who don't want to study,

is more than the students who want to study.

Yeah. Yeah, that's the point.

Okay, making it fun.

And what, um, so how did the project, how did it start?

How long have you been working on that?

I've been working on this almost three months.

Three months?

Yeah, I made a lot of videos and posted them on TikTok, and Instagram, and also YouTube.

And we have nearly, like, 600 fans on TikTok now.

Also, we have a website, and we are transforming to an app, to design an app now.

So what's the website? Can you tell us?

Yeah, the website, uh, that I need to show you.

Uh, you can show me, or you can tell us.

Yeah, yeah, yeah.

And you have 60,000 organic followers.

600, 600.

Yeah, yeah, 600.

Turn your course materials into...

Yeah, it's our website now.

And it shows, like, it can turn every boring study materials into bingeables, uh, study drama, short videos.

Yeah, you can create your first drama videos on your own.

Like, you can choose different storytelling mode, and choose different characters.

And also, you can upload your selfie, uh, so you can be the main character in your own videos.

And then upload any study materials, or just one prompt.

Then you can generate the videos.

Yeah.

Mmm.

So the, and we also want to do, like, a Dolingo app as our template.

Like, you can watch one video or three videos one day, and you keep the daily streak, and join the leaderboard, just like Dolingo.

Yeah.

So watch drama as long.

Let's learn.

Okay.

Can I see someone?

Yeah, yeah, yeah, sure, sure, sure.

Oh.

Let me show you my TikTok account.

It's like nearly 600 fans.

And I'll show you one of the dramas.

Okay, so I can do it this way.

Let's see.

I can do it this way.

Let's see.

Let's see.

Or I can do it this way.

Let me show you this one.

Let's see.

So is this a study thing or is it trying to sell that you can learn by...

Oh, it's a study thing. You can study the...

You can use it at the end. It will show the answer.

Yeah, I got it.

Okay, I know. I know this is .1.

Yeah. You got it.

Survivor's bias.

Yes, yes.

Yeah, that's good.

I think it's good. It's good. It's pretty good.

Okay, yeah.

Yeah, but for now we are still in the process of refining our content,

refining the storytelling lines with the knowledge.

Yeah.

Okay, so you think in the future, airway children, adults,

their learning materials will be highly personalized and gamified and a drama.

Yeah, because like in your daily study,

when you want to study specific knowledge,

maybe you can find specific videos to help you study,

but now you can just create your own videos to study,

just upload your knowledge you want to study.

Hmm, I think that's big.

We have experience, first, that people have no education,

and there is a teacher's voluntary education,

but the teachers, they are limited, the workforce,

and all the textbook, everything is the same.

And now with AI, with the production getting so cheap,

and with AI, you can understand it,

your audience can make it super personalized,

and cheap.

So, okay, we can see that future.

So, you see the future maybe in five years.

Airway children will be addicted to study.

Yeah, I hope so, yeah.

That's my origin of our product.

Okay, cool.

So, what's next?

What's the bottleneck?

The bottleneck, I think, up to now,

is like the cost of making AI videos.

Now it's cost like 0.05 per second.

So, like one video with 40 seconds,

it will be like, it will be like, like $2.

$2 per 40 seconds videos.

So, that's for one concept?

Yeah, that's for what concept?

$2.

Still fine, right?

I think that one we have saying,

it's not just made for one person.

If anyone who's interested in the survivorship bias,

you can still serve that $2 outcome to multiple audience.

Yeah, I think for my product,

I want to design it as if you want to create,

like, new videos or personalized videos,

I think you must pay for the personalized videos.

And for the daily videos,

you can watch Shade Black for free.

And we will create from the videos you want to study in advance.

So, that will not be costly.

And then for the creation, you need to pay, yeah.

Okay, cost of generation.

And secondly, how about the go-to-market?

Oh, yeah, I already have like over 20 raw users right now

using our website.

And they are giving me my feedback,

and I iterate my project.

And for the go-to-market,

that's a really big, big problem, yeah.

I'm still in the process.

I want to, like, our basic model may be B2B2C.

We want to talk with,

from some tutorial centers,

our schools, our teachers,

because our videos can help teachers to,

help teachers get their student attention back.

Because in class,

students may not pay attention to the teachers.

They will get bored easily,

and they will be distracted very easily.

So, I think I can help teachers to make a service

for their textbook.

Like, before the class beginning,

the teacher will show the videos

to tell the students what's this class about,

and what's the main point.

And this is also fine.

So, it will get students' attention back.

Right.

That's excellent for the video you showed me.

It's only 40 seconds.

Yeah.

And it's already very clearly told me

what survival shape bias is.

Yeah, yeah.

It's pretty fast and impressive.

And you were talking about ADHD.

Yeah.

Are you still thinking about that?

Yeah, yeah, yeah.

I think the first main group of our users

would be ADHD and procrastination.

Because ADHD and procrastination students,

like, they can't pay attention,

or they can't just right now start to study.

The gap, the gap from playing to study

will be very big for them.

So, I want to, you know, to help them

to turn to study mode very quickly.

Hmm.

Yeah.

That is your pilot users.

And for those 20 users, how do you find them?

I think mainly from my classmates and my friends.

Yeah, and I post, and I make a post at UChicago,

and some users just sign up.

Okay.

And many users, they are from TikTok

because our TikTok content is viral.

So, one of the students just commented below the videos,

and she asked me if I can do AP by all too for her.

So, I just made new videos for her,

and she signed up for our website.

AP?

AP by all.

It's high school students' content.

Oh, okay.

Yeah.

For her.

Yeah.

Also, I have some other, another stranger on TikTok,

and she talked with me and also signed up for our website.

Yeah.

And she said it's very convenient for students

to just upload and then create.

Okay.

Yeah, we talk a lot.

So, Alex, with those videos you generated,

you post them on TikTok, and some of them go viral,

and then we can see the true demand.

Yeah.

And some people reach out to you,

want to have their personal.

Yeah.

Okay.

The loop is there, and it's a cost.

It's how to go to the bigger market.

But still, yeah.

Yeah, yeah, yeah.

I think you don't need to answer all those questions right now.

Yeah.

It can develop.

Yeah.

I think the lags rate can prove that people really love it,

because it's over 10% lags rate.

And for the students who comment below the videos,

it can prove that our videos truly help them study.

They want to study more of our videos.

I think that's two big signals for our product.

Yeah.

Okay.

That's cool.

Um, AI adaptation.

What else?

What else do you want to talk about?

Um, yeah, also B2B2C is our best model.

We also want to cooperate with study tutorial center

that we can cooperate.

Like we can, uh, they can help us bring more students,

our users to our project, and we can help them

to acquire more students and buy our videos.

We can also do some advertisement for them.

So it's windy.

Yeah.

Okay.

So you need the resources of those, um, schools,

tutor schools.

Okay.

Got it.

Yeah.

The end users would be customers, uh, consumers.

Yeah.

So can we, um, talk more about yourself?

Yeah, sure.

What else do you want to tell the audience?

Uh, I think I have a lot of experience.

Like for my undergraduate.

Yeah.

I, at that time I studied, my major is molecular science

and engineering.

I studied materials.

Uh.

Material science?

Yeah, material science.

Okay.

So it must be hard.

Yeah, it's really hard.

Like I did, uh, the course is just fine for me.

Yeah.

Uh, but for the lab, I always, you know, stay in the lab and do many research.

And I, you know, for the, but the result is good.

Uh, I have, uh, patent, a utility patent in China and also published a paper of Jack's

AU.

Uh, it's a journal in United States.

It's very famous.

So yeah, that's good for me.

Yeah.

The time I want to, like, apply for a PhD at that time.

Yeah.

Yeah.

It's, yeah, it's a tough time.

Uh, so as an undergraduate published, uh, paper, um, very famous industrial, um.

Famous paper.

Yeah.

Famous journal in, uh, in United States.

It's Jack's.

Jack's AU.

Yeah.

Jack's AU.

So it's not easy.

So it proves you are very smart and hard working.

Yeah.

I think hard working is the most important one.

Yeah.

It must be diligent.

Like I, usually I every day go to the, uh, lab to watch my experiments because some experiments

are really long.

You must wait like for one day or two days to watch the results.

And then maybe wait for it to cool down and, uh, extract the sample and do some follow,

follow processing and then do the characterization.

Okay.

So what's the paper's name?

Paper's name is, it's really long.

It's, uh, in the morph, morph areas is, I designed, uh, zinc morph, uh,

metal organic frameworks.

Maybe you heard of it.

It's last year's Nobel prize.

Yeah.

It's very, but it's very normal materials.

It's, it hasn't been already applied into our daily life.

It's just in lab.

It's just in your search level now.

Uh, I'm not from the material background.

So what's that?

Uh, morph, metal organic frameworks.

It's like, uh, organic and inorganic hybrid frameworks.

What's that?

Oh, that's interesting.

Yeah.

Uh, the, for the paper, I, I, I made a very, uh, common application.

I investigate, uh, morphs in pesticide, like for the daily, daily, daily, daily, daily,

like stuff, if there's pesticide left over.

Yeah.

So we use morphs to test it, to test the percentage of the pesticide left over.

Yeah.

So what's the name of the paper?

I think I can find it out.

Oh, it's really long.

It's really long.

Come on.

Tell us what's the name.

Ooh.

Morph.

Morph.

Morph.

It's called Synergistic Aggregation Induced Immersive Linkers in Metorganic Frameworks for

sensitive and consultative visual sensing.

And it's JAX? JAX AU, yeah.

AU, 2025. Yeah, just last year.

Yeah, but it's called a really long time,

like nearly over three years, I just published this paper.

And you are the second? No, we are the

co-first author. Oh, co-first author, okay. Yeah, it's just not show here,

but we are co-first author. You can check it in the paper, yeah.

Sure, sure, sure. Okay.

So you have experienced a very boring study and

procedure. Now you want to make it a bump. Yeah, yeah.

That makes sense. Cool.