학습 자료를 Gen Z가 몰아보는 숏폼 학습 드라마로
녹화 및 게시 Walter Wu제품 데모
Wenxin의 제품 방향은 단순하고 시각적입니다. 평범한 학습 자료를 세로형의 캐릭터 중심 레슨으로 구현하여, 기존의 워크시트나 강의보다 숏폼 엔터테인먼트에 가까운 형태로 보이게 합니다.
그래서 이 페이지는 단순한 인터뷰가 아니라 제품이 뒷받침된 프로필입니다. 데모는 그녀의 진입점이 왜 중요할 수 있는지 가장 빠르게 이해하는 방법입니다.
투자자 스냅샷
이 제품은 학생들이 이미 스크롤하는 포맷을 학습 표면으로 바꿉니다. 정적인 워크시트 대신 짧고 세로형이며 스토리 중심의 레슨입니다.
Wenxin에 따르면 학생들은 TikTok 댓글과 UChicago 게시물을 통해 그녀를 알게 되었고, 이후 특정 주제를 요청하고 웹사이트에 가입했습니다.
소비자 루프는 공개 숏폼 영상으로 시작할 수 있고, B2B2C는 교사, 튜터링 센터, 교실 집중력 활용 사례를 통해 진입할 수 있습니다.
그녀가 지목하는 제약은 AI 영상 생성 비용과 제어 가능성이며, 이 때문에 인프라 파트너가 유난히 중요해집니다.
인터뷰
전체 HiRey 인터뷰. 1080p 공개 페이지 마스터로 호스팅되며, 트랜스크립트와 agent-readable 데이터를 포함합니다.
읽을 수 있는 스토리
학습 자료를 업로드하면, 숙제보다 스크롤에 가깝게 느껴지는 짧은 드라마 형식의 학습 영상을 생성합니다.
AI 영상 생성이 개인화된 학습 미디어를 가능하게 하는 한편, 학생들은 이미 숏폼 세로형 콘텐츠에 주의를 기울이도록 훈련되어 있습니다.
인터뷰에서 Wenxin은 20명 이상의 초기 웹사이트 사용자, 약 600명의 TikTok 팔로워, 그리고 자신의 영상에서 학습 주제를 요청하는 학생들이 있다고 말합니다.
그녀는 수업이 시작되기 전에 학생의 집중을 확보해야 하는 교사, 튜터링 센터, 학교와 함께 B2B2C 경로를 테스트하고 있습니다.
AI 교육 이전에 그녀는 중국에서 재료과학을 전공했으며, metal-organic frameworks와 농약 감지에 관한 JACS Au 논문의 공동 제1저자였다고 말합니다.
핵심 사실
좋은 매칭
구체적인 소비자 학습 진입점: 학생들은 이미 숏폼 영상을 소비하고 있으며, Wenxin은 그 집중을 학습 행동으로 전환하려 하고 있습니다.
그녀는 B2B2C를 하나의 경로로 봅니다. 수업 시작 영상과 개인화된 자료로 교사가 학생의 집중을 되찾도록 돕는 것입니다.
그녀가 지목하는 병목은 생성 비용과 제어 가능성이며, 현재 초 단위로 가격이 매겨지는 AI 영상을 중심으로 논의됩니다.
인터뷰에는 TikTok 댓글에서의 초기 유기적 반응, 학생 가입, 주제 요청, 그리고 공개 콘텐츠에서 제품으로 이어지는 잠재적 루프가 포함됩니다.
Wenxin을 만나야 할 사람
Wenxin을 소개하는 방법
Connector나 agent가 바로 보낼 수 있는 소개 문구.
Wenxin은 학습 자료를 짧은 드라마 형식의 영상으로 바꾸는 제품을 만들고 있어, 학생들이 이미 즐겨 스크롤하는 포맷을 통해 학습할 수 있게 합니다.
그녀의 첫 사용자 진입점은 공부를 시작하는 데 어려움을 겪는 학생들입니다. 그녀는 엔터테인먼트에서 학습으로의 전환을 훨씬 더 작게 만들고자 합니다.
그녀는 학교 및 튜터링 센터와 B2B2C를 모색하고 있으며, 여기서 AI 영상은 교사가 수업 시작 시 집중을 확보하도록 도울 수 있습니다.
그녀의 현재 병목은 숏폼 레슨이 매력적인지가 아니라, AI 영상이 대규모로 개인화할 수 있을 만큼 충분히 저렴하고 제어 가능해질 수 있는지입니다.
기록 — 검증된 것과 본인 진술의 구분
이 페이지는 공개된 사실과 인터뷰 진술을 분리하여, agent가 소개를 하기 전에 신뢰도를 추론할 수 있도록 합니다.
검증된 공개 사실
인터뷰에서: 본인 진술
Wenxin과 아직 확인이 필요한 사항: 정확한 제품명과 웹사이트, 공개 TikTok/Instagram/YouTube 링크, 현재 팔로워/사용자 수, 정확한 University of Chicago 프로그램 명칭, JACS Au 논문 인용 정보 및 공동 제1저자 여부, 가격/비용 세부 사항, 선호하는 창업자 직함, 그리고 ADHD/미루기 표현을 공개용으로 유지해도 되는지 여부.
인터뷰 챕터
Wenxin이 자신과 UChicago 배경, 그리고 AI와 교육을 결합한 스타트업 아이디어를 소개합니다.
그녀는 진지한 학습 자료에서 드라마적 후크, 스토리텔링, 중독성 있는 학습 루프로 나아가는 흐름을 설명합니다.
대화는 TikTok 게시물, 초기 사용자, 웹사이트 흐름, 생성된 학습 영상, Duolingo 스타일 앱 아이디어를 다룹니다.
그녀는 AI 영상 생성 비용, 무료 일일 영상, 개인화된 유료 제작, 그리고 튜터링 센터와의 B2B2C를 논의합니다.
Wenxin은 재료과학, 실험실 연구, 특허, 그리고 JACS Au 논문에 대해 이야기하며, 그 경험을 다시 학습과 연결합니다.
주제 및 Wenxin이 만나고 싶어 하는 사람
만나고 싶은 대상
전체 트랜스크립트
## DJI_20260629120859_0031_D
Hello. Hi. Today we met Wenxin Chang. Wenxin Chang. So, Wenxin, tell a little bit about yourself.
My name is Wenxin Chang and I just graduated from University of Chicago and I just moved here in San Francisco.
And I want to start up a company which is in AI plus education areas and our project is help Gen Z like ADHD or procrastination students to study.
We turn boring materials, study materials into very fine drama study learning videos, short videos.
So, what do you study in UChicago?
Yeah, I study major is AI, Artificial Intelligence Engineering program.
Oh, so there is already an AI program?
Yeah, yeah. It's highly AI.
Okay. I think when I was studying in school there was not a major AI. Okay. It's very up to date.
So, what do you teach in the AI program?
Many courses, mainly like large language model and some, you know, some related courses.
Oh, so you graduated this year?
Yeah, I just graduated this year and this program, yeah.
So, you entered school in 2022?
Oh, it's my master, master, master.
Oh, master, master.
Yeah, yeah, yeah.
Oh, sorry.
Yeah, undergraduate is in China and is South China University of Technology at Guangzhou, yeah.
Oh, okay. So, two years ago there was an AI focused program. Sounds right.
Yeah.
I was just thinking, in 2022, how come there is an AI course and the GPT was not even popular?
Yeah, yeah, yeah. GPT. But GPT is developing very fast. Yeah.
Okay. So, AI. And what drives your interest to the domain you are trying to develop a startup for?
Like, what attracts you to the AI education?
I think I just made a lot of products, like from March this year and I started as a healthcare project.
It's about pets. It's about pets and the family.
But I made a lot of products, like in healthcare and in education and also in education decision agents.
Yeah, many products. And through the process I found many products can be copied very easily by web coding.
So, yeah, so finally I found this really interesting because I want to study web scrolling, you know, not playing web scrolling.
So, I want to, yeah, design such a chance to tell students they can also study web scrolling.
Well scrolling?
Study web scrolling.
What's that?
Oh, yeah, like you can learn some knowledge through scroll your screen, through short videos or drama videos.
That means you can study well playing. So that's really fun.
Oh, study well playing.
Yeah, yeah, yeah.
Okay, gamify the study.
Similar, right.
Make it a game.
Oh, yeah, yeah, like game. And also I want to do some, like, game in education.
And I webcoded a game, like chemistry world. It's like an endless map and different chemistry parts are in it.
And you can click anyone and then enter the world and to figure out the details.
Yeah.
Okay, so at the end of the master, maybe in the course you need to develop different projects and you try different things.
And finally you found out, maybe something too simple can be webcoded.
Maybe something is not your interest and you feel like you need to do something related to study.
Yes, yes.
Apart from the other things that don't have mode, that's what, that's an investor's mind.
From you, from your own personal interest, why you want to do this related to study?
Why I want to do this product? I think it's just really fun because I usually, in daily life, I love to watch drama videos or short videos.
And it will waste a lot of my time. But I think, why can't I just combine them?
And when I make, when I make these AI videos, when I combine the knowledge with the drama, the hooks, all the storytelling, I found this really interesting. Yeah.
Okay, so we found out that a human would be more interested with the dramas.
And it makes people addicted by nature.
Yeah.
And you just think about, okay, so still in AI, people need to learn. Why not do it this way?
Yeah, yeah.
And before they, it was very hard for the education system to produce this kind of content for people to learn.
Because I think that's the kind of traditional culture. They think that study is serious.
Yeah, yeah. So the short videos or the drama videos, they see the addictiveness of the humanity.
Right. So we want to transfer the addictives from playing or the drama or the entertainment into the study.
So why can't we, like, be addicted to study? Yeah.
Yeah, I think that's the kind of Chinese culture, right? Yeah, Chinese.
Why study should be serious? Why cannot it be fun? How fun? As fun as a drama.
That's fun as short videos. Yeah, yeah.
Okay, I like the idea.
Yeah, yeah. That's what I'm trying to say, yeah.
Like, at the first place, I want to do some, like, video tutor these days.
I want to do AI. Like, AI teacher can teach you all things.
And you can naturally ask questions about the AI tutor, about everything.
You won't be shy, you won't be fearful to the real teacher.
So you just ask everything. That would be a good opportunity for students.
Yeah, but I think I want to train a model, like, in the long run.
I want to train a model to design AI tutor to help students.
Yeah, but, yeah, now I want to do the entertainment part.
Okay, so first, about the AI education.
The first part is people, or human, is not interested in studying. A lot of them.
So you want to make it attractive.
Yeah, yeah, that's the point, because the group of students who don't want to study,
is more than the students who want to study.
Yeah. Yeah, that's the point.
Okay, making it fun.
And what, um, so how did the project, how did it start?
How long have you been working on that?
I've been working on this almost three months.
Three months?
Yeah, I made a lot of videos and posted them on TikTok, and Instagram, and also YouTube.
And we have nearly, like, 600 fans on TikTok now.
Also, we have a website, and we are transforming to an app, to design an app now.
So what's the website? Can you tell us?
Yeah, the website, uh, that I need to show you.
Uh, you can show me, or you can tell us.
Yeah, yeah, yeah.
And you have 60,000 organic followers.
600, 600.
Yeah, yeah, 600.
Turn your course materials into...
Yeah, it's our website now.
And it shows, like, it can turn every boring study materials into bingeables, uh, study drama, short videos.
Yeah, you can create your first drama videos on your own.
Like, you can choose different storytelling mode, and choose different characters.
And also, you can upload your selfie, uh, so you can be the main character in your own videos.
And then upload any study materials, or just one prompt.
Then you can generate the videos.
Yeah.
Mmm.
So the, and we also want to do, like, a Dolingo app as our template.
Like, you can watch one video or three videos one day, and you keep the daily streak, and join the leaderboard, just like Dolingo.
Yeah.
So watch drama as long.
Let's learn.
Okay.
Can I see someone?
Yeah, yeah, yeah, sure, sure, sure.
Oh.
Let me show you my TikTok account.
It's like nearly 600 fans.
And I'll show you one of the dramas.
Okay, so I can do it this way.
Let's see.
I can do it this way.
Let's see.
Let's see.
Or I can do it this way.
Let me show you this one.
Let's see.
So is this a study thing or is it trying to sell that you can learn by...
Oh, it's a study thing. You can study the...
You can use it at the end. It will show the answer.
Yeah, I got it.
Okay, I know. I know this is .1.
Yeah. You got it.
Survivor's bias.
Yes, yes.
Yeah, that's good.
I think it's good. It's good. It's pretty good.
Okay, yeah.
Yeah, but for now we are still in the process of refining our content,
refining the storytelling lines with the knowledge.
Yeah.
Okay, so you think in the future, airway children, adults,
their learning materials will be highly personalized and gamified and a drama.
Yeah, because like in your daily study,
when you want to study specific knowledge,
maybe you can find specific videos to help you study,
but now you can just create your own videos to study,
just upload your knowledge you want to study.
Hmm, I think that's big.
We have experience, first, that people have no education,
and there is a teacher's voluntary education,
but the teachers, they are limited, the workforce,
and all the textbook, everything is the same.
And now with AI, with the production getting so cheap,
and with AI, you can understand it,
your audience can make it super personalized,
and cheap.
So, okay, we can see that future.
So, you see the future maybe in five years.
Airway children will be addicted to study.
Yeah, I hope so, yeah.
That's my origin of our product.
Okay, cool.
So, what's next?
What's the bottleneck?
The bottleneck, I think, up to now,
is like the cost of making AI videos.
Now it's cost like 0.05 per second.
So, like one video with 40 seconds,
it will be like, it will be like, like $2.
$2 per 40 seconds videos.
So, that's for one concept?
Yeah, that's for what concept?
$2.
Still fine, right?
I think that one we have saying,
it's not just made for one person.
If anyone who's interested in the survivorship bias,
you can still serve that $2 outcome to multiple audience.
Yeah, I think for my product,
I want to design it as if you want to create,
like, new videos or personalized videos,
I think you must pay for the personalized videos.
And for the daily videos,
you can watch Shade Black for free.
And we will create from the videos you want to study in advance.
So, that will not be costly.
And then for the creation, you need to pay, yeah.
Okay, cost of generation.
And secondly, how about the go-to-market?
Oh, yeah, I already have like over 20 raw users right now
using our website.
And they are giving me my feedback,
and I iterate my project.
And for the go-to-market,
that's a really big, big problem, yeah.
I'm still in the process.
I want to, like, our basic model may be B2B2C.
We want to talk with,
from some tutorial centers,
our schools, our teachers,
because our videos can help teachers to,
help teachers get their student attention back.
Because in class,
students may not pay attention to the teachers.
They will get bored easily,
and they will be distracted very easily.
So, I think I can help teachers to make a service
for their textbook.
Like, before the class beginning,
the teacher will show the videos
to tell the students what's this class about,
and what's the main point.
And this is also fine.
So, it will get students' attention back.
Right.
That's excellent for the video you showed me.
It's only 40 seconds.
Yeah.
And it's already very clearly told me
what survival shape bias is.
Yeah, yeah.
It's pretty fast and impressive.
And you were talking about ADHD.
Yeah.
Are you still thinking about that?
Yeah, yeah, yeah.
I think the first main group of our users
would be ADHD and procrastination.
Because ADHD and procrastination students,
like, they can't pay attention,
or they can't just right now start to study.
The gap, the gap from playing to study
will be very big for them.
So, I want to, you know, to help them
to turn to study mode very quickly.
Hmm.
Yeah.
That is your pilot users.
And for those 20 users, how do you find them?
I think mainly from my classmates and my friends.
Yeah, and I post, and I make a post at UChicago,
and some users just sign up.
Okay.
And many users, they are from TikTok
because our TikTok content is viral.
So, one of the students just commented below the videos,
and she asked me if I can do AP by all too for her.
So, I just made new videos for her,
and she signed up for our website.
AP?
AP by all.
It's high school students' content.
Oh, okay.
Yeah.
For her.
Yeah.
Also, I have some other, another stranger on TikTok,
and she talked with me and also signed up for our website.
Yeah.
And she said it's very convenient for students
to just upload and then create.
Okay.
Yeah, we talk a lot.
So, Alex, with those videos you generated,
you post them on TikTok, and some of them go viral,
and then we can see the true demand.
Yeah.
And some people reach out to you,
want to have their personal.
Yeah.
Okay.
The loop is there, and it's a cost.
It's how to go to the bigger market.
But still, yeah.
Yeah, yeah, yeah.
I think you don't need to answer all those questions right now.
Yeah.
It can develop.
Yeah.
I think the lags rate can prove that people really love it,
because it's over 10% lags rate.
And for the students who comment below the videos,
it can prove that our videos truly help them study.
They want to study more of our videos.
I think that's two big signals for our product.
Yeah.
Okay.
That's cool.
Um, AI adaptation.
What else?
What else do you want to talk about?
Um, yeah, also B2B2C is our best model.
We also want to cooperate with study tutorial center
that we can cooperate.
Like we can, uh, they can help us bring more students,
our users to our project, and we can help them
to acquire more students and buy our videos.
We can also do some advertisement for them.
So it's windy.
Yeah.
Okay.
So you need the resources of those, um, schools,
tutor schools.
Okay.
Got it.
Yeah.
The end users would be customers, uh, consumers.
Yeah.
So can we, um, talk more about yourself?
Yeah, sure.
What else do you want to tell the audience?
Uh, I think I have a lot of experience.
Like for my undergraduate.
Yeah.
I, at that time I studied, my major is molecular science
and engineering.
I studied materials.
Uh.
Material science?
Yeah, material science.
Okay.
So it must be hard.
Yeah, it's really hard.
Like I did, uh, the course is just fine for me.
Yeah.
Uh, but for the lab, I always, you know, stay in the lab and do many research.
And I, you know, for the, but the result is good.
Uh, I have, uh, patent, a utility patent in China and also published a paper of Jack's
AU.
Uh, it's a journal in United States.
It's very famous.
So yeah, that's good for me.
Yeah.
The time I want to, like, apply for a PhD at that time.
Yeah.
Yeah.
It's, yeah, it's a tough time.
Uh, so as an undergraduate published, uh, paper, um, very famous industrial, um.
Famous paper.
Yeah.
Famous journal in, uh, in United States.
It's Jack's.
Jack's AU.
Yeah.
Jack's AU.
So it's not easy.
So it proves you are very smart and hard working.
Yeah.
I think hard working is the most important one.
Yeah.
It must be diligent.
Like I, usually I every day go to the, uh, lab to watch my experiments because some experiments
are really long.
You must wait like for one day or two days to watch the results.
And then maybe wait for it to cool down and, uh, extract the sample and do some follow,
follow processing and then do the characterization.
Okay.
So what's the paper's name?
Paper's name is, it's really long.
It's, uh, in the morph, morph areas is, I designed, uh, zinc morph, uh,
metal organic frameworks.
Maybe you heard of it.
It's last year's Nobel prize.
Yeah.
It's very, but it's very normal materials.
It's, it hasn't been already applied into our daily life.
It's just in lab.
It's just in your search level now.
Uh, I'm not from the material background.
So what's that?
Uh, morph, metal organic frameworks.
It's like, uh, organic and inorganic hybrid frameworks.
What's that?
Oh, that's interesting.
Yeah.
Uh, the, for the paper, I, I, I made a very, uh, common application.
I investigate, uh, morphs in pesticide, like for the daily, daily, daily, daily, daily,
like stuff, if there's pesticide left over.
Yeah.
So we use morphs to test it, to test the percentage of the pesticide left over.
Yeah.
So what's the name of the paper?
I think I can find it out.
Oh, it's really long.
It's really long.
Come on.
Tell us what's the name.
Ooh.
Morph.
Morph.
Morph.
It's called Synergistic Aggregation Induced Immersive Linkers in Metorganic Frameworks for
sensitive and consultative visual sensing.
And it's JAX? JAX AU, yeah.
AU, 2025. Yeah, just last year.
Yeah, but it's called a really long time,
like nearly over three years, I just published this paper.
And you are the second? No, we are the
co-first author. Oh, co-first author, okay. Yeah, it's just not show here,
but we are co-first author. You can check it in the paper, yeah.
Sure, sure, sure. Okay.
So you have experienced a very boring study and
procedure. Now you want to make it a bump. Yeah, yeah.
That makes sense. Cool.